mainstream challenge?
_POSTED_BY admin   
Thursday, 23 October 2008

 Oxfam's new tv ad campaign with voiceover by Annie Lennox 

 

The ad reminds me of Soviet revolutionary imagery  , the iconic poster of the siren proletariat calling to the downtrodden masses to rise up and  cast off their chains or the old woman with the glasses in the famous steps scene in  Battleship Potemkin , it has that same rousing  heroic social realism feel about it , the same silent film era out of sync dubbing   just a modern digital HD update without the Shostakovich score . What struck me about the campaign is that it's a real time  reaction to rising food prices and global  economic instability and  inequality as the future  of capitalism is openly questioned against the background of certain recession and a resurgent interest in the iconography and economics - if not politics - of the revolutionary left. .This is the second time within a week where i've seen a mainstream  effort - first was th.2058 at the  Tate - and thought if lifeisbrutallyunfair.com  ran an installation or ad this is what it would probably look like! 

   

 

 

 

 

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texasraner   |2008-10-24 13:26:31
Annie's Sweet Dreams woul have been better
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